After exploring many concepts, we perfected an identity system built upon the letter “L” while conveying the essence of Mark Luinenburg’s singular personality and sense of humor. Learn more about Mark’s amazing work here.

The tagline, A More Balanced Approach, is more than a brand promise. It is echoed through the logo’s emblem, a double-leaf yin-yang symbol inspired by the beautiful scenery found on the owners’ property which borders a real brook. 

This client had a vision: create a new kind of home for kids lost in the chaos of the foster care system. To realize this dream, they first needed a brand platform and a compelling, easy-to-update website. 

How do you brand an emerging music festival in a state known for it’s beautiful waters? You start with a modern emblem that evokes waves and a tagline that suggests diving in. 

This client invented one of the world’s most innovative portable music stands and needed a product name as well as a brand. While this brand has since been sold, we are still proud of the work we did to help launch this amazing product. 

Origin of a name

Within symphony orchestras, music stands are called “desks.” So why not use the latin version of this name to add extra distinction? After developing the name, we designed a word mark that suggests musical phrasing and sound waves. The rest is history.