A nod to the past

GIA Publications, Inc. was originally founded as The Gregorian Institute of America, a name that reflected their early emphasis on the publication of Gregorian chant music.

To reflect these origins, we turned to Gregorian chant notation for inspiration. The fundamental shapes which comprise this notation are called neumes, the most basic of which is called a punctum, the shape which inspired the new GIA logo. The shape also suggests book, hymnal, page, banner, arch and dramatic arc.

Agile brand architecture

To create a more cohesive brand identity across all of GIA’s growing divisions, we collaborated with the client to develop a subsidiary brand architecture that reinforced the GIA master brand while simplifying the brand’s visual language.